Consumer Data Protection Act; online device pricing, prohibition.
About This Bill
Latest Action · Jul 21, 2026
Continued from last session
Session
2027
Introduced
Jan 14, 2026
Primary Sponsor
Stella G. Pekarsky· primary
Summary
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A BILL to amend and reenact § 59.1-575 of the Code of Virginia and to amend the Code of Virginia by adding a section numbered 59.1-577.2, relating to Consumer Data Protection Act; online device pricing; prohibition.
Consumer Data Protection Act; online device pricing; prohibition. Provides that no controller or processor shall, in connection with a consumer transaction, generate, in whole or in part, a price offered to a consumer through the consumer's online device based on (i) the hardware or hardware state of the online device, as those terms are defined in the bill, (ii) the presence or absence of any software on the online device, or (iii) precise geolocation data of the online device when used to set a price based on inferences about the consumer made from such data. The bill provides for exemptions in certain instances.