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AAAA Foundation INC

Public charity
DBA: % AMERICAN ASSN OF ADVERTISING AGEN
Other · NEW YORK, NY · EIN 13-3949950

About

Since its establishment in 1997, the AAAA foundation ("4a's foundation or "the foundation") has been dedicated to building a stronger future for the marketing industry by investing in its talent. Our mission is to provide comprehensive educational pathways and upskilling opportunities that empower individuals to enter and succeed in the field. By connecting a community of talent with resources for professional advancement, we support career development from the high school level through executive leadership. This commitment is brought to life through our CORE programs: education (high schools), multicultural advertising intern program (MAIP) fellowship and alumni, scholarships, and vanguard. The foundation has provided over $4 million dollars in awards, grants and scholarships to deserving students studying advertising, marketing, media, creative arts and public relations. The MAIP alumni association of over 4,400+ professionals is the largest diverse community in the industry. Our high school initiatives have prepared more than 1,000 diverse high school students for careers in marketing. Form 990, part III, line 4a & 4b: program accomplishments the foundation was created to galvanize the industry around improving the level of diversity within advertising and media agencies. For almost 20 years, the foundation has been providing financial support to multicultural individuals studying advertising, media, and/or the creative arts, as well as resources to programs and initiatives in NYC that cover the following categories for our industry: education, employment, outreach, engagement, and retention. Simultaneously, it engages colleges, universities and recognized portfolio schools, which help identify high potential students willing and ABLE to make a difference in our community. We measure our impact in how we positively affect the lives and livelihoods of those in our community, whether program participants, agency partners and teams, or the industry at large. High school education: - 800+ students supported through career exposure and industry immersion - 40+ teachers received professional development support from agency and industry leaders scholarships & awards: - over $60k awarded to deserving college students college internships & career readiness: - we hosted 150+ fellows from 55 colleges and universities - we connected with over 750 academic leaders nationwide - $1.2 million total economic impact generated by MAIP fellowship summer salaries form 990, part v, line 2b: employees and w-2 reporting the foundation does not have its own employees, and therefore does not FILE a form w-3. It shares employees with its parent organization, american association of advertising agencies, INC. ("4a's") VIA a common paymaster arrangement. ALL w-2s and required employment TAX returns are filed by 4a's accordingly.

In care of American ASSN of Advertising AGEN

Donations are tax-deductible
Category
Other
Employees
0
Volunteers
0

Financial Snapshot

FY ending 2024-12-31
Revenue
$1.2M
Expenses
$2.9M
Assets
$174K
Liabilities
$358K

Financial history

$2.9M$1.4M$0
161718192021222324
RevenueExpenses
Latest FY2024: $1.2M · Peak FY2022: $2.5M · Avg: $1.2M
AAAA FOUNDATION INC
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Address

25 W 45TH Street 16TH Floor
New YORK, NY, 10036-490

Governance

Voting board members24
Independent members23
Conflict-of-interest policyYes
Whistleblower policyYes
Doc-retention policyYes
Audit committeeYes
990 reviewed by boardYes

Compensation practices

Severance paymentsNo
Equity-based compNo
Supplemental retirement planNo
Initial contract exceptionNo

Fundraising activity (Schedule G)

Uses professional fundraisersNo
Net to org-$98K
Retained by contractors$98K
ChannelsMail · Email
Public records
ProPublica Nonprofit Explorer ↗
Full 990 PDFs going back to 2001, plus parsed financial extracts. The easiest place to read actual filings.
IRS Tax Exempt Organization Search ↗
IRS-side authoritative source. Confirms current exempt status and pulls the latest determination letter.
These open in a new tab. AllCiv doesn't host filings directly — these are the authoritative public-record sources.