A. To stimulate the continual process of professional education in business and administration at the wisconsin school of business and other academic units at the university of wisconsin-madison (university) in the student, alumnus and the practitioner phases. B. To promote the exchange of ideas between the student BODY, alumni and faculty of the wisconsin school of business, other academic units at the university and interested executives and administrators. C. To advance the school of business and other academic units at the university by disseminating information concerning student, alumni, faculty and administrative activities.