Dairy management INC (DMI) was formed in 1995 by the national dairy promotion and research board (NDB) and the united dairy industry association (UDIA). DMI is a management organization that invests dairy producer checkoff funds in strategic, coordinated marketing programs designed to increase consumption of u.s. Dairy products both domestically and internationally. The formation of DMI has created efficiencies, gained through the elmination of redundancies and the power of joint planning.