The organization's vision is to create "the festival city of the south" harboring the spirit of southern arts, culture and themes by creating a festival calendar of events to share in the amazing talents of those who CALL the south their home. Through a greater engagement with the arts, we will increase the quality of life through enhancement of aesthetic beauty, cultural social offerings and increased openness with the citizens of our great city.society is measured by the merit of its culture, and HERE in the south our CUP runneth over. We are celebrating who we are, where we have been and where we are going through a broad and diverse spectrum of events and festivals that will educate our young, inspire our community and foster economic growth and development.