Our mission is to reduce exposure to traumatic brain and NECK injuries in ALL athletes, with a focus on football players, from children to professionals; conduct research into the frequency, severity, and types of impacts sustained by football players and the connection of those impacts to injuries; optimize sensors and video technologies to collect such data; and determine the role of a helmet in preventing injury. The goal of the organization is to provide scientific information to the general public to stimulate innovation and design of player-ready safety equipment that will result in fewer brain and NECK injuries for anyone who plays football.