Mental health america of LOS angeles seeks to ensure that people experiencing mental illness and/or trauma assume their full and rightful place in the community.a). Advocate for quality care and the protection of rights for people with mental illness.b). Innovate by designing and demonstrating service system models for people with mental illness.c). Replicate effective models through training and consultation.d). Educate about mental illness to increase public awareness, improve access to care and END discrimination.e). Facilitate a collaborative relationship among the various mental health constituencies.