Legacy to inspire future generations. The one club is the "keeper of the flame" for advertising creatives. The one show remains the pinnacle of achievement by providing a showcase of the world's BEST work, and by inviting collaboration among individuals that are actively developing outstanding work. Further, the one club exists to educate and inspire students of the business, and to benefit the next generation of creatives through scholarships, portfolio reviews and annual student exhibitions and competitions. And finally, the one club exists to inspire clients to seek the rewards that come with calculated risks and new ideas. As long as great ideas are allowed to take form, the one club will continue.