About
RARE is a global leader in driving social change to protect the environment. We have helped thousands of people across hundreds of communities in over 60 countries shift their behaviors and practices to protect the nature that sustains their lives, livelihoods and platforms with the social following to shift norms effectively. RARE is the leading behavior change organization in conservation and sustainable development. In our more than four decades of work, RARE has launched over 450 behavior change campaigns (known as "pride") in more than 60 countries, inspiring local communities to adopt more sustainable fishing habits, END deforestation, preserve habitat, and save species. Pride increases and accelerates the adoption of conservation solutions - and the change lasts. RARE's people-centered, participatory approach to conservation empowers local leaders and elevates the role of fishers, farmers, and other people who depend on nature in local decision-making and governance. This community-LED approach is buoyed by partnerships with officials at ALL levels of government from mayors to ministers and with public and private institutions, universities and other organizations capable of removing barriers and paving the way for enduring solutions. RARE inspires change so people and nature thrive. Using insights from behavioral and social science and design thinking, we empower shifts in individual and community behavior that benefit people and nature and ensure that change lasts. And we train local leaders to lead change, leaving a legacy of increased capacity and a sense of ownership, responsibility, and pride in the protection of our shared environment. Today, we are merging decades of experience from the frontlines of conservation, strong global partnerships, and our expertise in translating behavioral research into action to build the social, ecological and political networks to scale our impact across regions, nations, and the world.
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