Purpose: transforming lives through education mission: educate students by linking knowledge to professional practice. Vision: a premier university for challenging students to enhance their global competencies and 21st century skills, for success in a diverse world. Strategic priorities: -create an environment focused on student success. (students) -grow innovative academic programs. (academics) -optimize our organizational capacity. (people) -strengthen and increase institutional financial sustainability (finances) -enhance our critical infrastructure. (facilities and technology) values - icare interdependence we are an inclusive and caring community that emphasizes service as a foundation of success. Communication we engage in authentic dialogue, timely exchanges of information, and fact-driven discussion, civil debate, and decision-making. Accountability we make ethical, responsible decisions that have a high degree of integrity, are data informed, and are results-oriented. Respect as a portal of equal access to education and information, we model civility and compassion; we embrace diversity as an essential component of creating a RICH university experience for everyone. Entrepreneurship we prize innovation and creative thinking as hallmarks of successful participation in the global marketplace.