The Childhood Diabetes Reduction Act of 2024 requires warning labels on sugar-sweetened beverages, foods containing artificial sweeteners, ultra-processed foods, and items high in added sugar, saturated fat, or sodium. These labels must cover at least 5 percent of a product's front packaging and display warning icons and statements about health risks like obesity and type-2 diabetes. The bill also prohibits marketing these products to children under 13 through child-directed advertising tactics such as cartoon characters, celebrity endorsements, and social media influencers, with enforcement by the Federal Trade Commission beginning one year after enactment.
The legislation authorizes $5 million annually through 2029 for the Department of Health and Human Services to implement labeling requirements, $60 million per year for the National Institutes of Health to conduct nutrition research, and $10 million yearly for a public education campaign about healthy eating and physical activity. The bill also directs the National Academies of Science, Engineering, and Medicine to develop a scientific definition of ultra-processed foods within one year of enactment.
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