This bill amends federal trademark law to protect individuals from unauthorized use of their digital replicas, such as computer-generated images, voices, or likenesses that closely resemble them. The legislation applies specifically to digital replicas used in connection with goods or services, and creates a legal presumption that such unauthorized use is likely to cause consumer confusion about whether the individual endorses or is affiliated with those products or services. The law includes important exceptions for news coverage, sports broadcasts, commentary, criticism, satire, parody, educational content, and artistic works, as well as uses protected by the First Amendment. The bill applies only to lawsuits filed after its enactment for digital replica uses that occur after the bill becomes law, and individuals pursuing claims under this new provision are limited to seeking remedies under intellectual property laws rather than other state or local laws.