This bill requires artificial intelligence companies to add watermarks to AI-generated content that impersonates specific people or groups, or is presented as original material like artwork, songs, or news. The Federal Trade Commission would have 180 days after the law's enactment to establish the technical standards for these watermarks in consultation with the FCC, Attorney General, and Department of Homeland Security. Companies would have one year after those standards are issued to comply with the watermarking requirement. Violations would be treated as unfair or deceptive practices under existing FTC authority, allowing the agency to investigate and penalize companies that fail to comply. The legislation would affect AI developers, tech companies, and content creators who use artificial intelligence to generate material, with the goal of making it easier for the public to identify when content is machine-generated rather than human-created.
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