The AI Disclosure Act of 2023 would require generative artificial intelligence systems to include a clear disclaimer on all outputs stating "Disclaimer: this output has been generated by artificial intelligence." This applies to any AI-generated content, ensuring users can easily identify when they are reading, viewing, or interacting with material created by AI rather than humans. The Federal Trade Commission would enforce this requirement and treat violations as unfair or deceptive practices under existing consumer protection law, giving the FTC the authority to investigate complaints and impose penalties on companies that fail to comply. The bill does not specify funding amounts or implementation timelines, leaving those details to be established through FTC regulations and rule-making. This legislation aims to increase transparency in the use of AI technology and help protect consumers from being misled about the origin of online content.
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