To amend the Federal Election Campaign Act of 1971 to provide further transparency for the use of content that is substantially generated by artificial intelligence in political advertisements by requiring such advertisements to include a statement within the contents of the advertisements if generative AI was used to generate any image, audio, or video footage in the advertisements, and for other purposes.
About This Bill
Introduced
Latest Action · May 15, 2024
Placed on Senate Legislative Calendar under General Orders. Calendar No. 389.
This bill amends federal election law to require political ads to disclose when they contain images, audio, or video substantially created or altered by artificial intelligence. It applies to ads that advocate for or against candidates, mention a candidate close to an election, or solicit campaign donations, and covers TV, radio, print, mailers, phone calls, and online media. Ads with qualifying AI content must include a clear disclaimer, with specific rules for how long it must appear on screen or be spoken aloud depending on the ad format. The Federal Election Commission would enforce these rules, with fines up to $50,000 per violating ad, and must issue detailed regulations within 90 days of the law's enactment while also reporting to Congress on compliance every two years. Minor edits like cropping or color correction would not trigger the disclosure requirement, but anything that meaningfully changes how a viewer or listener understands the content would.
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