# Summary of S. 4195: Childhood Diabetes Reduction Act of 2024
This bill would require warning labels on sugar-sweetened beverages, foods with non-sugar sweeteners, ultra-processed foods, and products high in added sugar, saturated fat, or sodium. The warnings would appear on the front of packages in prominent boxes with warning icons, covering at least 5 percent of the display area. The legislation also restricts advertising of these products to children, defined as individuals under 13, and prohibits marketing strategies that appeal to children such as cartoon characters, celebrities, contests, or interactive games.
The bill directs the Department of Health and Human Services to conduct nutrition research, launch a public education campaign about healthy eating and physical activity, and promulgate regulations defining ultra-processed foods with input from the National Academies of Sciences, Engineering, and Medicine. It empowers the Federal Trade Commission to enforce advertising restrictions and repeals a previous limitation on the FTC's ability to establish rules for children's advertising. The legislation authorizes approximately $75 million in funding over five fiscal years from 2025 through 2029 for implementation and enforcement of these requirements.