This bill addresses concerns about artificial intelligence-generated and manipulated digital content by establishing transparency and protection standards. The legislation requires developers of tools that create synthetic or significantly modified content to provide users with the ability to attach machine-readable information identifying the content as AI-generated or altered, similar to digital watermarks, starting two years after the law's enactment. The bill also makes it illegal for anyone to knowingly remove this identification information or to use copyrighted content for training AI systems without the copyright owner's permission if that content has been marked as protected. The bill creates a public-private partnership under the National Institute of Standards and Technology to develop industry standards for detecting synthetic content and watermarking technology, with enforcement authority given to the Federal Trade Commission, state attorneys general, and private copyright owners who can sue for damages. The legislation is designed to protect journalists, artists, and other creators whose work might be used without permission to train AI systems or to create deepfakes.
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