The AI Labeling Act of 2023 would require developers and users of artificial intelligence systems to clearly label AI-generated content across images, videos, audio, text, and other media formats. The disclosure requirements would be enforced by the Federal Trade Commission as violations of unfair or deceptive trade practices, with companies required to implement safeguards preventing downstream users from removing the required labels. The bill establishes a working group led by the National Institute of Standards and Technology with representatives from federal agencies, AI developers, social media platforms, and academics to develop technical standards and best practices for detecting AI-generated content within one year of the bill's enactment. This legislation would affect anyone developing or using generative AI systems that produce content for public use, as well as social media and online platforms hosting such content. The bill does not specify funding amounts but requires the working group to report its framework and recommendations to Congress within one year of establishment.
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