This bill creates a national public awareness campaign to educate Americans about iron deficiency, a condition that affects approximately 35 percent of women of reproductive age and 6 percent of children ages 1-2 in the United States. The campaign, led by the Secretary of Health and Human Services, will increase awareness about iron deficiency screening, combat misconceptions about diagnosis and treatment, and target specific populations including pregnant women, women with heavy menstrual periods, people with gastrointestinal diseases, Black and Hispanic women, and parents of young children. The campaign will use evidence-based media strategies, develop culturally tailored resources, and distribute information to health care providers, schools, and community organizations. Congress authorizes $7 million per year for five years (2024-2028) to fund the campaign through grants to nonprofit organizations and state and local health departments. The Secretary must report to Congress by the end of fiscal year 2027 on the campaign's effectiveness in reducing iron deficiency rates.
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