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H.R. 10025

BillFederalHouseIn Committee
To amend the Trademark Act of 1946 to clarify the applicability of Federal trademark law in the area of digital replicas of identifying characteristics of individuals, and for other purposes.
About This Bill
Committee
Latest Action · August 3, 2026
Referred to the House Committee on the Judiciary.
Introduced
August 3, 2026
Cosponsors (0)
None
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Summary

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The Preventing Abuse of Digital Replicas Act would amend federal trademark law to make it easier for people to sue when their face, voice, or likeness is used in fake AI-generated advertisements or endorsements without permission. Under the bill, people claiming someone used their digital replica to falsely suggest they endorsed a product or service would benefit from a rebuttable presumption that consumers are likely to be confused, meaning the defendant would need to prove otherwise rather than the person suing proving confusion occurred. The law would apply only to commercial uses of digital replicas on goods or services, and would exclude expressive works like films or music and uses protected by free speech rights. The bill contains no specific funding mechanism or timeline for implementation, and would take effect upon enactment, applying only to civil lawsuits filed after the law passes.

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