The PROTECT Act establishes a federal initiative led by the CDC to address youth and young adult e-cigarette and emerging tobacco product use through research, prevention, and cessation efforts. The bill authorizes the CDC to conduct surveillance and research on how youth use these products, their health impacts, marketing tactics targeting young people, and what strategies effectively prevent initiation and support quitting. The initiative also requires developing guidance for healthcare providers and schools, creating public education campaigns in coordination with the FDA and Surgeon General, and continuing funding to state and local health departments through the National Tobacco Control Program to support youth-focused prevention and cessation services. The Secretary of Health and Human Services must submit a comprehensive strategy to Congress within 90 days of enactment. The legislation authorizes $100 million annually for fiscal years 2027 through 2031 to fund these activities.
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