The Protecting Kids from Gun Marketing Act directs the Federal Trade Commission to create and enforce rules prohibiting firearm manufacturers, dealers, and importers from marketing guns and gun-related products to minors in ways designed to appeal to children. The rules would restrict practices such as using cartoon characters or images of minors in gun advertisements, offering branded merchandise like t-shirts or toys that promote firearms, creating guns in child-sized designs, and targeting advertising primarily at young audiences. The FTC must finalize these rules within one year of the bill's enactment and report to Congress on its enforcement plan within 60 days after issuing the final rules, with biennial updates thereafter. Enforcement is handled by the FTC (which can impose penalties like those for other unfair or deceptive practices), state attorneys general (who can file civil lawsuits), and private citizens (who can sue violators and recover damages and attorney's fees if they prevail). The bill does not establish specific funding, relying instead on existing FTC resources and authority.
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