The VISIT USA Act transfers $160 million from the Travel Promotion Fund to Brand USA, a nonprofit organization that markets the United States as a travel destination to international visitors. The funds come from unused balances collected through visa waiver program fees and would be transferred within 30 days of the bill's enactment. This transfer is exempt from normal spending caps on the Travel Promotion Fund but remains subject to standard matching requirements and carryforward rules. The legislation aims to boost international tourism promotion by providing Brand USA with additional resources to market American destinations abroad.