This bill directs the Secretary of Agriculture to help American farmers grow crops and agricultural ingredients that can be used as natural food colorings. The legislation affects U.S. farmers and food manufacturers by expanding market opportunities for domestically produced natural color additives as consumers increasingly prefer natural ingredients over synthetic ones. The bill requires the Department of Agriculture to work with other federal agencies, farmers, and food industry partners to support this production and to focus existing research capabilities on developing natural color additive resources. The bill contains no new funding authorization or specific timelines, instead directing the department to use its current resources and existing research programs to promote this agricultural market expansion.
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