The One Fair Price Act of 2025 prohibits businesses from charging different prices to different customers for the same or similar products and services based on surveillance data about them. The law applies broadly to most retailers and service providers but exempts insurance and credit products, while allowing legitimate price differences based on actual cost differences (like shipping), broad group discounts (for seniors or veterans), and loyalty program discounts—provided these are clearly disclosed and applied uniformly. The Federal Trade Commission will enforce the law and can issue regulations, while states' attorneys general and individual consumers can also sue violators for damages of at least $3,000 per violation or actual losses, whichever is greater, with courts able to triple damages for willful violations and award attorney's fees to winners. The law applies to all businesses including airlines, common carriers, and nonprofits, and voids any agreements that would prevent customers from taking legal action or joining class-action lawsuits. Within one year of enactment, the Small Business Administration's Office of Advocacy must study the law's impact on small businesses and report findings to Congress.
Take Action
Your position
Add a comment
to comment on this bill.
Annotate the text
Highlight any passage on the Summary or Full Text tab to attach a note. Annotations appear on the Annotations tab.