The Responsible Firearms Marketing Act directs the Federal Trade Commission (FTC) to study and regulate deceptive advertising and marketing practices in the firearms industry. The FTC must complete a study within two years examining potentially unfair or deceptive practices, with special attention to marketing materials that target minors under 18, encourage illegal use, or promote semiautomatic assault weapons. Following the study, the FTC has 18 months to issue regulations prohibiting manufacturers, dealers, and importers from engaging in such deceptive practices, which will be enforced with the same penalties and procedures as other FTC violations. The bill affects firearms manufacturers, dealers, and importers across the country and establishes no specific funding amount, instead relying on existing FTC authority and appropriations. No timeline is specified for implementation beyond the study and regulation deadlines.
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