The Stop Price Gouging in Grocery Stores Act prohibits grocery stores from using surveillance technology to set personalized prices for individual customers based on their personal data, such as purchase history, location information, or biometric data like facial recognition. The legislation defines key terms including "surveillance-based price setting" and "electronic surveillance technology" to establish clear rules against this practice, and it prevents retailers from using arbitration agreements or class action waivers to shield themselves from legal challenges. To enforce these provisions, Congress authorizes $5 million in funding for fiscal year 2026, with the money available through September 30, 2032, to support the Federal Trade Commission's regulatory and enforcement activities. The bill primarily affects grocery stores and other retail food retailers, protecting consumers from discriminatory pricing schemes based on personal information collected through electronic monitoring.
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