The Don't Sell Kids' Data Act prohibits data brokers from collecting, selling, or maintaining personal data of children (under 13) and teenagers (13-17), with limited exceptions needed only for compliance purposes. The bill requires data brokers to delete children's and teens' data upon request and establish a public mechanism for parents, teens, or their agents to submit deletion requests within ten days. Enforcement is shared among the Federal Trade Commission, state attorneys general, and individuals, with potential penalties including actual damages of at least $1,000 per violation—up to triple that amount for willful violations—plus attorney fees and injunctive relief. The law takes effect 180 days after enactment and applies to all entities that buy, sell, or trade personal information obtained from sources other than the individual directly, with exceptions for service providers and news organizations.
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