The PACK Act strengthens Federal Trade Commission oversight of environmental claims made on consumer product packaging, specifically targeting misleading "recyclable," "compostable," and "reusable" labels. Companies making these claims must now provide scientific evidence, qualify claims based on actual availability of collection or composting facilities in their markets, and obtain certification from accredited third-party organizations—with the FTC prohibited from making claims mandatory. The bill requires the FTC to issue guidance within two years and establish an advisory council of industry and technical experts within one year, working with the Environmental Protection Agency to develop standards for different packaging materials. The legislation preempts conflicting state laws and treats violations as unfair or deceptive trade practices enforceable by the FTC, though it does not prevent companies from choosing not to make environmental claims at all.
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