The Data Driven Diplomacy Act directs the U.S. Department of State to improve coordination between two of its offices: the Office of Opinion Research (which tracks global public sentiment) and the Bureau of Global Public Affairs (which manages U.S. messaging and media efforts overseas). Specifically, the bill requires the Assistant Secretary for Global Public Affairs to request that the Office of Opinion Research conduct public opinion surveys to help inform U.S. diplomatic communications and messaging strategies. These surveys would focus on understanding local cultures, identifying target audiences, and tracking how attitudes toward the United States are changing in regions where the U.S. operates or plans to operate government-funded media outlets. The legislation aims to make U.S. diplomatic efforts more data-driven by ensuring that public messaging and media strategies are based on real research about what foreign audiences think and care about. The bill does not specify funding amounts or implementation timelines.
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