The Unsubscribe Act of 2025 strengthens consumer protections against deceptive subscription and auto-renewal practices across all types of media and sales channels. The bill requires merchants to clearly disclose all terms of negative-option contracts (subscriptions, auto-renewals, and free-to-paid conversions) and obtain explicit, separate consent from consumers before charging them—prohibiting pre-checked boxes and silent consent. For online purchases, merchants must provide a simple, direct online cancellation mechanism; for other sales methods, cancellation must be equally convenient. The legislation also mandates that auto-renewals cannot continue indefinitely without fresh consent and requires merchants to send renewal reminders at least two to seven days before charging. The Federal Trade Commission will enforce the law with authority to issue regulations, and state attorneys general can bring civil suits on behalf of residents, though federal actions take priority. The law becomes effective one year after enactment and does not override state laws that offer greater consumer protections.
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