The Turn It Down Act would extend existing federal rules about loud commercial advertisements to streaming video services and internet-based video platforms. Currently, the CALM Act (Communications and Video Accessibility Act) limits how loud commercials can be compared to the programs they interrupt, but this law only applies to traditional broadcast television, cable, and satellite providers. This new bill would require the Federal Communications Commission to create similar volume restrictions for commercials on internet-delivered video content within 18 months of the law's passage, ensuring that streaming services like Netflix, YouTube, and others follow the same sound standards as cable and broadcast TV. The rules would not apply to user-generated content like personal videos. The legislation affects streaming video providers and their advertisers, while benefiting viewers who currently experience jarring volume increases when ads play on internet platforms.
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