The NO ICE ADs Act would prohibit the Department of Homeland Security from spending any federal funds to create, buy, distribute, or air television advertisements that promote U.S. Immigration and Customs Enforcement (ICE), recruit ICE personnel, or improve ICE's public image or branding. The bill affects DHS and ICE specifically, preventing them from using taxpayer dollars on advertising campaigns for the agency. There is no specific funding amount or implementation timeline mentioned in the legislation; the prohibition would simply apply to all future ICE-related advertising expenditures once enacted. The bill was introduced in February 2026 and referred to the House Judiciary, Homeland Security, and Ways and Means committees for consideration.