The Responsible Firearms Marketing Act directs the Federal Trade Commission (FTC) to study and regulate deceptive or misleading advertising practices in the firearms industry. The FTC must complete a two-year study examining potentially problematic marketing, with particular attention to advertising aimed at minors, marketing that encourages illegal use, and promotion of semiautomatic assault weapons. Within 18 months after submitting its findings, the FTC must issue regulations prohibiting unfair or deceptive marketing practices by firearms manufacturers, dealers, and importers. Violations of these regulations will be treated as violations of existing FTC consumer protection rules, allowing the agency to enforce them through penalties and legal action. The bill does not include specific funding amounts, relying instead on the FTC's existing authority and budget.
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