Referred to the Committee on Energy and Commerce, and in addition to the Committee on Science, Space, and Technology, for a period to be subsequently determined by the Speaker, in each case for consideration of such provisions as fall within the jurisdiction of the committee concerned.
# Summary of H.R. 8479: Protecting Consumers from Deceptive AI Act
This bill requires the National Institute of Standards and Technology to establish task forces within 90 days to develop technical standards and guidelines for identifying AI-generated audio, video, and text content. These standards should focus on methods like watermarking, digital fingerprinting, and content metadata that can help consumers and platforms detect deepfakes and other artificially created media.
The bill mandates that companies offering generative AI applications must embed machine-readable disclosures in AI-created or substantially modified audio and visual content to acknowledge its artificial origin and prevent removal of these disclosures. Social media platforms and other major online services must clearly display this information to users. The Federal Trade Commission will enforce these requirements through regulations to be issued within two years, treating violations as unfair or deceptive practices under existing consumer protection law.
Companies can comply through either meeting the direct requirements or following FTC-approved self-regulatory guidelines. The rules apply to platforms generating at least $50 million annually or with 25 million monthly active users. The legislation addresses growing concerns about deepfakes being used in product scams, political misinformation, and national security threats, with the goal of ensuring consumers and voters can distinguish real content from AI-generated material.
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