The "You Own the Data Act" (YODA) is a comprehensive data privacy bill that establishes consumers' legal ownership of their personal information and restricts how technology companies and data brokers can collect, use, and sell that data. The legislation prohibits companies from requiring users to share their personal data or contacts as a condition of using services, mandates that companies delete browsing history and biometric data within 60 days of collection, and requires companies to provide users with free access to their data within 90 days of request, along with the ability to correct, delete, or port that data. The bill applies to large technology companies and data brokers with significant U.S. user bases or revenues, and it grants enforcement authority to the Federal Trade Commission and state attorneys general, while also allowing individuals to sue companies for violations and recover between $100 and $750 per violation plus attorney's fees. Additionally, the law requires clear privacy notices, prohibits tracking cookies without consent, mandates annual reports on data sharing, and provides special protections for minors under 18 years old.
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