The PLAN Act of 2026 directs the Secretary of Health and Human Services to create and run a public education campaign about the importance of planning for long-term care needs. The campaign, which will be part of the existing National Clearinghouse for Long-Term Care Information, aims to reach working-age adults and families with information about care options, financial planning, and available government and state resources. The education initiative will use multiple approaches including traditional media, social media, community partnerships with aging organizations and healthcare providers, and materials in different languages and accessible formats, with special focus on lower-income populations who struggle to afford care. The Secretary must submit an implementation plan to Congress within one year of the bill's enactment, followed by annual progress reports on how many people the campaign reaches and whether it increases planning behaviors. Funding for the initiative comes from existing appropriations made to support the Older Americans Act of 1965.