The Promoting Authenticity with Influencer Disclaimers Act would require political committees to clearly disclose when they pay influencers and other social media users to post campaign content online. Under the bill, any paid communication posted on internet websites, apps, or digital platforms must include a visible, readable, or audible statement indicating that a political committee funded the post. The disclosure requirement applies to text, graphic, audiovisual, and audio-only communications, though it excludes content posted directly on a political committee's own website and posts by paid committee staff on their personal social media accounts where the only cost is their salary. The Federal Election Commission must write regulations to implement these rules by January 1, 2027, and the requirements take effect the same day regardless of whether final regulations are completed. The bill aims to increase transparency in political advertising and help voters distinguish between authentic social media content and paid political messaging.
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