The HOLDBACKS Act requires ticket sellers to be transparent about ticket availability and pricing before events go on sale. Specifically, primary ticket sellers must disclose at least seven days in advance the total number of tickets available, the number of performances being offered, and the complete ticket cost including all fees for sports events, concerts, theater performances, and other public venues. The bill prohibits ticket sellers from withholding available tickets from the public to artificially inflate prices or from misleading consumers about how many tickets remain available. The Federal Trade Commission will enforce these rules as violations of consumer protection laws, with the same penalties and enforcement authority it uses for other deceptive practices, and state attorneys general also retain the power to pursue violations under their own state laws.