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Advertising Research Foundation INC

Trade
Trade Association · NEW YORK, NY · EIN 13-0417765

About

The ARF's mission is to further, through research, the scientific practice of advertising and marketing. The ARF is the preeminent professional organization focused on creating and championing unbiased high-quality research on advertising, marketing, and media.

Donations are NOT tax-deductible
Category
Trade Association
Employees
53
Volunteers
14

Financial Snapshot

FY ending 2024-12-31
Revenue
$10.6M
Expenses
$10.5M
Assets
$8.8M
Liabilities
$4.8M

Financial history

$10.6M$5.3M$0
161718192021222324
RevenueExpenses
Latest FY2024: $10.6M · Avg: $9.0M
ADVERTISING RESEARCH FOUNDATION INC
Your actions

Address

432 Park AVE South 4TH Floor
New YORK, NY, 10016-801

Governance

Voting board members15
Independent members14
Conflict-of-interest policyYes
Whistleblower policyYes
Doc-retention policyNo
Audit committeeYes
990 reviewed by boardYes

Compensation practices

Severance paymentsNo
Equity-based compNo
Supplemental retirement planNo
Compensation committeeYes
Board approved compYes
Public records
ProPublica Nonprofit Explorer ↗
Full 990 PDFs going back to 2001, plus parsed financial extracts. The easiest place to read actual filings.
IRS Tax Exempt Organization Search ↗
IRS-side authoritative source. Confirms current exempt status and pulls the latest determination letter.
These open in a new tab. AllCiv doesn't host filings directly — these are the authoritative public-record sources.