The society shall promote the exchange of ideas and experiences among its members; cultivate the profession of appraising; establish and maintain principles of appraisal practice and a code of ethics for the guidance of its members; maintain universal recognition that members of the society are objective, unbiased appraisers and consultants of property values; award one or more professional designations to qualified members of the society; and seek to attain recognition of the profession by both public and private enterprise.