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California Travel and Tourism Commission

TradeFed auditsIRS 990
Trade Association · SACRAMENTO, CA · EIN 68-0408095
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About

Visit california is a NON-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep california TOP-of-mind as a premier travel destination in the country.

Donations are NOT tax-deductible
Category
Trade Association
Employees
75
Volunteers
35

Financial Snapshot

FY ending 2023-06-30
Revenue
$145.5M
Expenses
$149.4M
Assets
$138.7M
Liabilities
$67.1M

Financial history

$183.0M$91.5M$0
1617181920212223
RevenueExpenses
Latest FY2023: $145.5M · Peak FY2022: $183.0M · Avg: $131.9M

Foreign activity (Schedule F)

Total spent abroad$23.7M
Foreign employees15
Foreign offices15
Foreign partnership interestNo
Foreign trust interestNo
RegionActivitySpent
EAST ASIA AND THE PACIFIC——
EUROPE (INCLUDING ICELAND AND GREENLAND)——
NORTH AMERICA (CANADA AND MEXICO)——
SOUTH ASIA——
MIDDLE EAST AND NORTH AFRICA——
SOUTH AMERICA——
CALIFORNIA TRAVEL AND TOURISM COMMISSION
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Address

555 Capitol MALL STE 1100
Sacramento, CA, 95814-460

Governance

Voting board members29
Independent members29
Conflict-of-interest policyYes
Whistleblower policyYes
Doc-retention policyYes
Audit committeeYes
990 reviewed by boardYes

Compensation practices

Severance paymentsNo
Equity-based compNo
Supplemental retirement planYes
Compensation committeeYes
Used comp surveyYes
Board approved compYes
Public records
ProPublica Nonprofit Explorer ↗
Full 990 PDFs going back to 2001, plus parsed financial extracts. The easiest place to read actual filings.
IRS Tax Exempt Organization Search ↗
IRS-side authoritative source. Confirms current exempt status and pulls the latest determination letter.
These open in a new tab. AllCiv doesn't host filings directly — these are the authoritative public-record sources.