To innovate ways and empower caregivers in long term care settings to better serve those in need of care. To develop and protect the ability of the long term care provider to deliver, with integrity, responsive health care and other services to residents in a safe and secure environment. To ensure long term care standards and legislation positively support our members' efforts to provide quality care by working closely with state and federal legislators and long term care regulatory agencies that impact long term care policy issues. To educate consumers to make informed decisions on care options.