To protect and advance the public,government and industry relation and legal interests of franchised new CAR and truck retailers by fostering a greater understanding among government decision-makers and the public-at-large about the value of the franchise system; how it promotes competition, which benefits consumers, and generates economic activity that creates jobs and builds communities; to provide accurate and authoritative advice on statutory, regulatory and legislative matters affecting the interests of automobile retailers; to maintain and enhance the quality,scope and nature of membership services offered by the coalition to new jersey's franchised new CAR and truck retailers; to constantly evaluate existing services and aggressively explore new options,in order to ensure that the coalition continues to serve the essential business needs of automotive retailers; and to build UPON the coalition's reputation as one of new jersey's leading business advocacy organizations.