The organization is dedicated to promoting increased public awareness of cutting-EDGE, evidence-based prevention strategies and treatments for a variety of disease conditions that generally fall outside the confines of mainstream medicine. Whether they are labeled "alternative medicine- or "complementary medicine- or "integrative medicine", these modalities are becoming more popular with american consumers as more scientific research is directed at them. Since many of these modalities are ancient and already in the public domain, public funding of such research is critical due to the LACK of financial incentives that typically drive scientific endeavors. To that END, the organization supports the work of the national institutes of health's national center for complementary and integrative health and promotes awareness of its efforts to conduct sound research to determine which of these unconventional modalities have merit. The organization educates consumers, health professionals, and