Resource central is a community based NON-profit organization incorporated in 1976 with a mission to make conservation EASY. Its vision is to build a resilient and waterwise colorado by inspiring local action on a massive scale. Currently, the organization serves homeowners, schools, small businesses and municipalities throughout colorado front range communities and beyond. Through sustainability programs that impact water and energy consumption and its retail operation that diverts materials from the landfill, the organization is evolving as a social enterprise, identifying market-driven opportunities to expand and improve its reach and impact, and engage more directly with residents.