See schedule OTHE SEMA data program mission is to support the aftermarket AUTO products industry, increase sales of specialty AUTO parts and accessories through the creation of a universal adopted centralized data repository for the SEMA market, and to encourage, educate and train suppliers to take ownership of, and maintain their product data. This is being accomplished with the design and implementation of a sophisticated product information management solution (PIMS) that includes comprehensive online tools for suppliers to on-board, validate to industry standards and securely store and distribute their product data, supplemented by comprehensive live help DESK services as needed. Additionally, receivers of product data are provided product data exports designed especially to their specific formatting requirements, and CAN manage content, frequency and delivery format of data exports through an online interface.